Less than 1% of press releases issued online contained a link (via Drew McLellan).

Traditionally, getting the word out for PR people was enough but with the concept of linking, there’s more value to be gained.

It’s not just about the potential that someone may actually “click through” to your site, but in the eyes of the search engines, the very fact that the link is there in the first place could be of benefit. I say “could” because it all depends on the site that’s linking to you.

One way of seeing who Google sees linking to you (works with Yahoo too) is by typing in the following into the search field:

• link:(yourwebsite.co.uk) -site(yourwebsite.co.uk)
• eg. link: blog.craigkillick.co.uk -site:www.craigkillick.co.uk
  (looks like this)

This basically says, find all the sites that link to my website but don;t include the links that come from my website.

Note: My blog is a week old so there isn’t much to shout about.