Comments on: Being a shopkeeper does not make you an online retailer http://blog.craigkillick.co.uk/2007/09/11/being-a-shopkeeper-does-not-make-you-an-online-retailer/ Web Marketing Fri, 29 Aug 2008 07:16:20 +0000 http://wordpress.org/?v=2.2.2 By: Craig Killick http://blog.craigkillick.co.uk/2007/09/11/being-a-shopkeeper-does-not-make-you-an-online-retailer/#comment-10 Craig Killick Wed, 12 Sep 2007 08:38:05 +0000 http://blog.craigkillick.co.uk/2007/09/11/being-a-shopkeeper-does-not-make-you-an-online-retailer/#comment-10 It's a very good point Jerad and a very valid business model. To reach further afield though you will always need to be (at least seen to) add value. I guess that is the opportunity cost of creating that value. It’s a very good point Jerad and a very valid business model. To reach further afield though you will always need to be (at least seen to) add value.

I guess that is the opportunity cost of creating that value.

]]> By: Jerad Kaliher http://blog.craigkillick.co.uk/2007/09/11/being-a-shopkeeper-does-not-make-you-an-online-retailer/#comment-9 Jerad Kaliher Wed, 12 Sep 2007 07:52:14 +0000 http://blog.craigkillick.co.uk/2007/09/11/being-a-shopkeeper-does-not-make-you-an-online-retailer/#comment-9 I've noticed that many people have made the same comments about creating added value. I use the Internet and brick and mortar as a research tool. I find what I like based on what other people that are like me like, how they rate it and what it can do for me. Then I go into the store, test the product in my hands. Then I come back and find the lowest possible price point online, if I can't find it I buy it from the brick and mortar. This may be because I am a market maven and I could care less about creating value. But then again I do often frequent the same shops and my method works in the same way. In the long run, maybe this client of yours created a way for people like me to have an external source of information rather than an emotional connection. I’ve noticed that many people have made the same comments about creating added value. I use the Internet and brick and mortar as a research tool. I find what I like based on what other people that are like me like, how they rate it and what it can do for me. Then I go into the store, test the product in my hands. Then I come back and find the lowest possible price point online, if I can’t find it I buy it from the brick and mortar.

This may be because I am a market maven and I could care less about creating value. But then again I do often frequent the same shops and my method works in the same way.

In the long run, maybe this client of yours created a way for people like me to have an external source of information rather than an emotional connection.

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