Comments on: Utilising Facebook for Small Retailers http://blog.craigkillick.co.uk/2007/09/11/utilising-facebook-for-small-retailers/ Web Marketing Thu, 21 Aug 2008 21:05:28 +0000 http://wordpress.org/?v=2.2.2 By: Craig Killick http://blog.craigkillick.co.uk/2007/09/11/utilising-facebook-for-small-retailers/#comment-8 Craig Killick Tue, 11 Sep 2007 07:24:27 +0000 http://blog.craigkillick.co.uk/2007/09/11/utilising-facebook-for-small-retailers/#comment-8 I think there is definitely value in social networking but I find it is about trying to catch the relevant traffic. Stumbleupon can create quick win traffic, which is fine if you are advertising page impressions but Facebook does it like no other I have found so far simply due to the relevance and networking factor. I'd set up an account Garri and start searching. I guess the earlier you get in and suss out the possibilities, the better. I intend to utilise the salon group by asking for incoming links, and offering vouchers for them. I think there is definitely value in social networking but I find it is about trying to catch the relevant traffic. Stumbleupon can create quick win traffic, which is fine if you are advertising page impressions but Facebook does it like no other I have found so far simply due to the relevance and networking factor.

I’d set up an account Garri and start searching. I guess the earlier you get in and suss out the possibilities, the better.

I intend to utilise the salon group by asking for incoming links, and offering vouchers for them.

]]> By: Garri http://blog.craigkillick.co.uk/2007/09/11/utilising-facebook-for-small-retailers/#comment-7 Garri Tue, 11 Sep 2007 06:46:40 +0000 http://blog.craigkillick.co.uk/2007/09/11/utilising-facebook-for-small-retailers/#comment-7 Interesting stuff. I've been looking into FB recently, although haven't joined yet. I'm interested in seeing if I can build a widget for FB that will compliment Holiday Pad. Yesterday, I had an overwhelming amount of traffic from people searching for the underwater hotel in Sweden. The interesting thing was the traffic was not coming from a direct source but from the same search term, obviously cut and paste into a variety of search engines. Over 200 people had done this! After some digging around I managed to find out what triggered their interest. It was someone on Myspace recommending they check out the hotel - imagine if they had provided a link to my site. Not particularly relevant to the FB discussion but proves the value of networks. Craig, after you stumbled my site a couple of weekends ago I had 233 visitors between midnight and 7am on a Sunday! Mostly all American but for me the great thing was a lot of them checked out more than 1 page and I got some RSS subs too. The trick is, as for any of these networks, is to keep up the momentum. Interesting stuff. I’ve been looking into FB recently, although haven’t joined yet. I’m interested in seeing if I can build a widget for FB that will compliment Holiday Pad.

Yesterday, I had an overwhelming amount of traffic from people searching for the underwater hotel in Sweden. The interesting thing was the traffic was not coming from a direct source but from the same search term, obviously cut and paste into a variety of search engines. Over 200 people had done this!

After some digging around I managed to find out what triggered their interest. It was someone on Myspace recommending they check out the hotel - imagine if they had provided a link to my site.

Not particularly relevant to the FB discussion but proves the value of networks.

Craig, after you stumbled my site a couple of weekends ago I had 233 visitors between midnight and 7am on a Sunday! Mostly all American but for me the great thing was a lot of them checked out more than 1 page and I got some RSS subs too.

The trick is, as for any of these networks, is to keep up the momentum.

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