Through a meeting with a prospect last week, I was sent a PDF with some SEO charges of a competitor - Blimey!

In our work at The Escape, I am NOT happy unless a website we built has been made search engine friendly as a matter of course - correct tagging of pages (meta title, H1 heading and meta description). I would feel like I haven’t done my job fully. Not all clients get or appreciate this but I have my own standards.
But, to see that some companies charge for this - £35 per page! That’s based on you supplying the info. It’s an extra £150 per page for the research. So, if you had a ten page website with half the pages needing optimisation, that’s £925. Plus £125 to submit XML site map to Google.

Like I said, at The Escape, we do this as a matter of course and, it doesn’t mean I am right. Over-delivery on web projects is something I am currently happy to do, especially for people who recognise this but maybe this is where additional revenue can be made?

It is hard to justify the added value of search engine optimisation because there are no guarantees making it quite a hard sell and, at the end of the day, that value is only realised if results come. Client mindset still says the results are based on visitors, rather than my view - defined call-to-actions.

That’s why I get confused on the issue I guess and, based a few meetings I have had recently, so are clients.