I am on a training course this week called The Human Element. During yesterdays session we were discussing the actions we do (or do not) take and the reasons why.

One of my colleagues on the course said something that resonated with me about consequences. The point being that whether we do take action, or whether we don’t, there is ALWAYS a consequence and it tends to snowball down a path.

There is a saying - If you always do what you’ve always done, you’ll always get what you’ve always got. I do agree but there are the external factors to take into consideration so change is inevitable.

The thing is this. Most times, we think we should change things about ourselves or the commercial things we do on a day-to-day basis but we don’t because of what may happen, or what may change.

His comment was quite profound for me, but also got me thinking about my conversations with people in a work environment about business, specifically marketing and web marketing.

People are sometimes scared to make changes, even if something’s not working. The thought of getting it wrong outways the safety of not changing. I am guessing the reason for this is their own past experiences but, meanwhile the external things continue to change. Industries and technology, even people’s habits, needs and wants change.

Ten years ago, we didn’t have the web mainstream. Even five years ago, most of us were on dial-up. Now people are expecting superfast broadband and video with their web experience.

Can you afford not to keep evolving?