When it comes to your marketing learn from Chelsea

With the ‘chosen one’ now departed and the football club with the deepest pockets in the UK, if not the world, looking a little lost it makes me wonder how much freedom and power money actually gives you in business.

Here you have a football club owned by a man with so much money that Chelsea is almost like a hobby and he has placed such high expectations on what he expects in terms of success that, in my opinion, they won’t ever be enough. He keeps throwing money at it to get the ‘best’ but it’s not working. Sport is about preparation, tactics, optimisation of performance and, in the case of football, teamwork.

Compare it to my team, Arsenal, who sold [arguably] their best player during the summer and have a team often referred to as ‘kids’ at the moment. Arsenal actually made a profit of £10 million in transfers over the summer and from what I have seen of them this season, they have created the best Arsenal ‘team’ I have seen in a few years. All that, without the big-name signings and throwing too much money at it.

Part of the fun for me of running a business, running a campaign for a client, or creating a new website are the restrictions. Yes, I might battle like hell against them at the time but it adds to the excitement, creates the challenge and adds to the value of the return.

How much effort gets lost because money is the cushion to fall back on; how much creativity lost, and innovation?

You could argue that money gives you the room to take risks but any business needs to take risks and the risks where money is involved usually revolve around the spending of the money, rather than return.

Posted in: business- innovation

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