Comments on: How Much Would You Pay for the new Radiohead Album? http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/ Web Marketing Fri, 04 Jul 2008 19:59:07 +0000 http://wordpress.org/?v=2.2.2 By: The Escape Blog : Blog Archive : New marketing tactics of bands http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-2302 The Escape Blog : Blog Archive : New marketing tactics of bands Tue, 29 Apr 2008 15:41:33 +0000 http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-2302 [...] have just released a new record, got some airplay and sold some records. But they allowed people to pay what they thought was a fair price for In Rainbows - marketed online and distributed [...] […] have just released a new record, got some airplay and sold some records. But they allowed people to pay what they thought was a fair price for In Rainbows - marketed online and distributed […]

]]> By: Craig Killick http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-31 Craig Killick Wed, 03 Oct 2007 07:31:20 +0000 http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-31 It's an interesting model and it's an interesting point as to transferring to other business models. Effectively, it's how Pay Per Click works. Perhaps I should build websites and then ask people to pay what they think they are worth... When I put it like that I start to wonder about trust though. I do have some contracts which are purely based on performance. It's a good model (when it's in my favour) but potentially measured by the wrong metric. The website gets more traffic than ever, but sales have not been good over the past three months, which begs the question, why aren't people buying? Is it price, product range, etc? Something I can't control. It’s an interesting model and it’s an interesting point as to transferring to other business models. Effectively, it’s how Pay Per Click works.

Perhaps I should build websites and then ask people to pay what they think they are worth… When I put it like that I start to wonder about trust though.

I do have some contracts which are purely based on performance. It’s a good model (when it’s in my favour) but potentially measured by the wrong metric. The website gets more traffic than ever, but sales have not been good over the past three months, which begs the question, why aren’t people buying? Is it price, product range, etc? Something I can’t control.

]]> By: Garri http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-30 Garri Tue, 02 Oct 2007 18:04:24 +0000 http://blog.craigkillick.co.uk/2007/10/02/how-much-would-you-pay-for-the-new-radiohead-album/#comment-30 It sort of reminds of the Das Park Hotel. Made from recycled concrete drainage pipes, you pay whatever you like or can afford. It's on Holiday Pad under Austria. Personally, I feel the music industry is benefiting from the web (finally!) Speaking as someone who has been involved in that industry, my record collection began in 1977: the year that punk rock broke! It contains an eclectic mixture of sounds from punk, to jazz, to disco, to soul, to techno house, to death metal, to classical and I pride myself on never owning a Radiohead record. I don't own a Take That record either but that's not because I don't like them, I just never got around to it ;-) So, for me the question is: How much would Radiohead pay me to have their records included in my collection? It sort of reminds of the Das Park Hotel. Made from recycled concrete drainage pipes, you pay whatever you like or can afford. It’s on Holiday Pad under Austria.

Personally, I feel the music industry is benefiting from the web (finally!)
Speaking as someone who has been involved in that industry, my record collection began in 1977: the year that punk rock broke!

It contains an eclectic mixture of sounds from punk, to jazz, to disco, to soul, to techno house, to death metal, to classical and I pride myself on never owning a Radiohead record. I don’t own a Take That record either but that’s not because I don’t like them, I just never got around to it ;-)

So, for me the question is: How much would Radiohead pay me to have their records included in my collection?

]]>