Via All Facebook comes a Compete profile for August for the social networking site of the moment. I am playing with Groups at the moment but obvsiously, people being people, the voyeuristic journey takes over.

My belief is, in terms of marketing online, creating the happy accident of discovery for your group is one part of the equation, the other being to offer members of that group a reason to stick with you, potentially buy from you, but more importantly increase the chance of more ‘happy accidents’ of discovery.