It’s early days but after one evening, the first trend I am seeing is the very low click-through rate, which is to be expected.

Although it is targeted marketing in terms of advertising to a specified audience; unlike search engines pay-per-click, the adverts aren’t being asked for by the audience, so from that respect it’s still interruption and on the face of it no different, say, from advertising a product type in the adverts between a certain type of tv programme.

That said, it’s early days yet and I can see areas where this model could expand.