So, we are now just a few days into the Facebook advertising and I am getting results.

Yes, it’s very early to tell but the costs are negligible compared to something like Adwords so I am more than happy to keep this stream of traffic going for now having spent just 87 cents on 58 visitors (according to Facebook - Analytics has it at 37 and this could be people instantly clicking back before the Analytics code loads on the page).

No orders yet, but it’s got a long way to go to be costing the same as an Adword purchase.

Time spent and number of pages viewed are coming through as comparable with our Adwords Campaign (4.11 pages and 3.22 mins respectively) and the bounce rates (the percentage of people who click through then straight back again) are almost identical at 40.15% - until you factor in the different between the analytics and Facebook bringing Facebook’s bounce rate up to 62.07%.

Summary

I will stick with this for now and maybe update my findings in a month or so but my immediate reactions are that I am going to stick with this for now. The cost is so small (for now) that there isn’t really a massive downside.