Give me a paint brush and I know a picture will not paint itself. If I pick up the brush to paint a picture, it may be bad, but each time I practice and learn new techniques, I know that it may get better. That depends on my application - the time and effort I put into it.If I keep tracking my progress I will see results. I have all the tools to do the job, I just need to develop my own skills to create the painting.

It’s the same with an e-commerce website. There is no excuse for a company to buy a solution and not learn how it works, develop their own techniques, see what works and what doesn’t and implement their own retail knowledge into the mix.

In fact, it’s not unlike a high street shop. If the products aren’t right, there’s no advertising or marketing and the customer service is non-existence, what do you think the result will be?

So, when someone comes to me and says “My e-commerce website isn’t selling something so it’s your websites fault”, I can’t help thinking that the problems are deeper. It happened to me this week and that the person has given their solution six months with little input, before pointing the finger at me, I actually find quite amusing.

I’m not a shop keeper but I am also amazed at some of the ’shop keepers’ I meet. They can see the world changing… as it continues to pass them by. Rant ends….