Comments on: Web strategy and prospecting for gold http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/ Web Marketing Fri, 29 Aug 2008 07:39:21 +0000 http://wordpress.org/?v=2.2.2 By: zowoco http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-2274 zowoco Tue, 22 Apr 2008 08:56:15 +0000 http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-2274 Craig, I couldn't agree more! PPC is all visitors orientated but what is the good of visitors if they don't 1. stay focussed, 2. opt-in, 3. buy! Crazy ppc prices and all you get is resultless clickthroughs! I don't want a clickthrough, I don't want a website visitor: I want a lifetime customer, a golden, solid friend of a trusted buyer! Maybe if one's marketing stayed centred entirely on this priceless end goal, those ppc prices would fall! After all, how often have you clicked through to meet a 404 error page, a page of bad, sloppy or pointless graphics, a page with nothing to offer and no one to contact, an inappropriate site, the list is endless. Most marketers need to get off ppc advertising and take a good hard look at their landing page! What do they want visitors to do? Opt-in? Read? Subscribe? Buy? What is their ultimate goal for the visitor - to convert them to become a repeat visitor, a lead, an email list prospect, a lifetime customer? What does the website offer? What is the webmaster's ultimate offer? In all probability none of these questions are ever asked or probed. Everyone hears "make money with adwords!" So they rush in and point their ppc ad at something - anything! And get zero result. But that is what comes of supposing you can just put money down and buy your traffic! No, I say do everything by hand, make a good job of it, review what you have to offer, what a site visitor means to you, what you intend offering 3 months from now, a year from now. Let your marketing have a reason! Fools rush in... Craig, I couldn’t agree more! PPC is all visitors orientated but what is the good of visitors if they don’t 1. stay focussed, 2. opt-in, 3. buy!

Crazy ppc prices and all you get is resultless clickthroughs! I don’t want a clickthrough, I don’t want a website visitor: I want a lifetime customer, a golden, solid friend of a trusted buyer!

Maybe if one’s marketing stayed centred entirely on this priceless end goal, those ppc prices would fall!

After all, how often have you clicked through to meet a 404 error page, a page of bad, sloppy or pointless graphics, a page with nothing to offer and no one to contact, an inappropriate site, the list is endless.

Most marketers need to get off ppc advertising and take a good hard look at their landing page! What do they want visitors to do? Opt-in? Read? Subscribe? Buy? What is their ultimate goal for the visitor - to convert them to become a repeat visitor, a lead, an email list prospect, a lifetime customer? What does the website offer? What is the webmaster’s ultimate offer? In all probability none of these questions are ever asked or probed.

Everyone hears “make money with adwords!” So they rush in and point their ppc ad at something - anything! And get zero result. But that is what comes of supposing you can just put money down and buy your traffic! No, I say do everything by hand, make a good job of it, review what you have to offer, what a site visitor means to you, what you intend offering 3 months from now, a year from now.

Let your marketing have a reason! Fools rush in…

]]> By: Basic Incoming Link Quality : Craig Killick Web Marketing http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1903 Basic Incoming Link Quality : Craig Killick Web Marketing Sat, 19 Jan 2008 08:57:30 +0000 http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1903 [...] blogging and social networking, a more effective link building strategy now in my opinion is in content generation, with the added bonus that the search engines love new fresh [...] […] blogging and social networking, a more effective link building strategy now in my opinion is in content generation, with the added bonus that the search engines love new fresh […]

]]> By: Craig Killick http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1857 Craig Killick Mon, 14 Jan 2008 17:49:51 +0000 http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1857 The other value being that you have over two years of quality (trusted( content, attracting traffic and links... and plaudits as well. Like you say, the key now is to monetise it. The other value being that you have over two years of quality (trusted( content, attracting traffic and links… and plaudits as well.
Like you say, the key now is to monetise it.

]]> By: Garri http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1856 Garri Mon, 14 Jan 2008 17:45:02 +0000 http://blog.craigkillick.co.uk/2008/01/14/web-strategy-and-prospecting-for-gold/#comment-1856 Spot on Craig! (as per usual!) Your assessment has made me reflect on my own web project which is going according to plan. Apart from building something worthwhile, one of the great things about actually 'doing it' has been the amount of statistical data I've collected since it started in September 2005. I always envisioned that the information gleaned from the stats is where the real gold lies because it now allows me to identify a few ideas, in certain niches, worth exploring with possible domination going forward. The challenge for me is how to implement those ideas quickly and simply, and with my main website firmly established and fairly mature, that should be easier than it was in September 2005! Well, in theory anyway. Time to get to work! Spot on Craig! (as per usual!)

Your assessment has made me reflect on my own web project which is going according to plan. Apart from building something worthwhile, one of the great things about actually ‘doing it’ has been the amount of statistical data I’ve collected since it started in September 2005.

I always envisioned that the information gleaned from the stats is where the real gold lies because it now allows me to identify a few ideas, in certain niches, worth exploring with possible domination going forward.

The challenge for me is how to implement those ideas quickly and simply, and with my main website firmly established and fairly mature, that should be easier than it was in September 2005!

Well, in theory anyway. Time to get to work!

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