I went to PC World in Basingstoke yesterday. With technology advancements - barcodes, etc. - nothing I was looking for was priced up. The specific things I wanted were also not in the right place.

I wouldn’t moan (or would I) but this is the third time on the trot I have had to ask one of the “I’m more interested in the fact that it is my cigarette break” staff what the price of an item is.

Why don’t you just get me to stock your shelves for you and ring my own products through the till?

I know customer service in the UK is at an all-time low but it’s got beyond a joke. So much so, that I have passed through the barrier of “can I wait for an Amazon order to come?” The funny thing is, PC World have an online price, so it’s more expensive to have to go through the retail ‘experience’!

I’ve had enough. I am now actually adapting my behaviour away from the high street.

Anyway, rant over… my point. Lots of websites are like this, many of them not on purpose, purely through ignorance.

Take your website. Can a visitor find what they want, bearing in mind there may be different motivations going on. Some people may want information on products, some may want to snap in, get your phone number and get out.

Clear navigation, relevant structure and good in-page linking enables movement through your site. Clear labeling of content is also a must in the world of me, me, me.

Searches are also great, but how good is yours? I have noticed more and more, how much website searches lack and at the end of the day, you can’t beat Google. Why not get them to do it for you with a custom search engine?