Comments on: Is pay-per-click getting too expensive? http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/ Web Marketing Thu, 21 Aug 2008 22:23:05 +0000 http://wordpress.org/?v=2.2.2 By: Anthony Buchalka http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2338 Anthony Buchalka Tue, 13 May 2008 09:59:05 +0000 http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2338 Hi, An important consideration regarding awdords pay per click costs, is worrking out the 'lifetime value' of a customer. Many customers, if looked after well, will purchase other products and services from us later on and that therefore allows us to pay a higher cost per click in the beginning. If only 1 product or service is sold, it can be difficult to make adwords profitable. best regards, Hi,

An important consideration regarding awdords pay per click costs, is worrking out the ‘lifetime value’ of a customer.

Many customers, if looked after well, will purchase other products and services from us later on and that therefore allows us to pay a higher cost per click in the beginning.

If only 1 product or service is sold, it can be difficult to make adwords profitable.

best regards,

]]> By: Joel http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2191 Joel Tue, 26 Feb 2008 01:18:57 +0000 http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2191 I think pay per click is on its way out. Thats why I started tagsoda.com Its tagging software for ecommerce products. Check it out and let me know what you think. http://www.tagsoda.com/search/why_pay_per_sale/ thanks joel I think pay per click is on its way out. Thats why I started tagsoda.com

Its tagging software for ecommerce products. Check it out and let me know what you think.

http://www.tagsoda.com/search/why_pay_per_sale/

thanks
joel

]]> By: Garri http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2134 Garri Thu, 07 Feb 2008 09:56:10 +0000 http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2134 Just read your article and though you say it's corny it's so true! I'm into the 3rd year of my main project and although it hasn't been s storming economic success (that wasn't the immediate objective) I have learned SO much and now have a feel for the 'market'. That knowledge has identified some niches that are waiting to be filled, and boy will they be filled ;-) But I'd still like to experiment with Adwords. I haven't yet because a) I'm not sure what I want to sell and how I want to sell it and b) the landing CTA pages aren't ready yet. Just read your article and though you say it’s corny it’s so true! I’m into the 3rd year of my main project and although it hasn’t been s storming economic success (that wasn’t the immediate objective) I have learned SO much and now have a feel for the ‘market’. That knowledge has identified some niches that are waiting to be filled, and boy will they be filled ;-)

But I’d still like to experiment with Adwords. I haven’t yet because a) I’m not sure what I want to sell and how I want to sell it and b) the landing CTA pages aren’t ready yet.

]]> By: Craig Killick http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2133 Craig Killick Wed, 06 Feb 2008 23:00:42 +0000 http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2133 I agree Garri, much better to move budget from Adwords into quality content generation. This also makes it much more sustainable rather than a short burst. I wrote a bit about this the other week: http://blog.the-escape.co.uk/2008/01/28/the-online-content-vs-advertising-curve/ I agree Garri, much better to move budget from Adwords into quality content generation. This also makes it much more sustainable rather than a short burst. I wrote a bit about this the other week:
http://blog.the-escape.co.uk/2008/01/28/the-online-content-vs-advertising-curve/

]]> By: Garri http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2132 Garri Wed, 06 Feb 2008 22:43:09 +0000 http://blog.craigkillick.co.uk/2008/02/06/is-pay-per-click-getting-too-expensive/#comment-2132 Although I don't display Adsense on my site I would like to start using Adwords but don't know where to start, other than visiting Google itself ;-) The only time I've ever used Adwords was when I used to run my record label and it was a waste of time because I was number 1 in the organic results for the bands I had anyway, so it was poor value. In my new life I'm in a far more keyword competitive field but the tagging of content is yielding higher traffic these days. Although I don’t display Adsense on my site I would like to start using Adwords but don’t know where to start, other than visiting Google itself ;-)

The only time I’ve ever used Adwords was when I used to run my record label and it was a waste of time because I was number 1 in the organic results for the bands I had anyway, so it was poor value.

In my new life I’m in a far more keyword competitive field but the tagging of content is yielding higher traffic these days.

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