Polaroid are to stop making the film for their iconic cameras (they stopped making them last year).

A client asked me to put their fax number on their website this week. When’s the last time you sent or received a fax?

Our design company in Basingstoke is ten years old in April. When my partner Rob and I started off, under the staircase, we got excited about £30 orders for business cards. We used to have to get our films produced in a town 20 miles away, take them to a printer 15 miles away and then deliver them to the client another 15 miles away. Looking back, I wonder how we made money!

Anyway, our industry, like those of the camera and fax world, has also changed. Many litho printers take your files by e-mail, send them straight to plate, or even digitally print. Technology is killing a lot of small industries.

In fact, 2007 was the first time for us that our web revenue has exceeded out revenue from print. Our customers don’t want what they used to. And, If we don’t give them what they want, how they want it, they also have a friend called Google who will tell them anywhere in the world where they can get it.

Competition is getting just that little bit harder… are you flexible enough?