Sorry for the cheesy headline but there is an important point coming about website strategy.

I just left a comment on a new Blog I am doing some guest posts on. These guys do NLP and something called The Human Element and I did the course last year. Anyway, Ben posted today about root causes of behaviours and it summed up a meeting I had today with a client and their website.

90% into the project, together, we have established what it is they want from the website.

Many companies focus on the technical platform, the design, the colouring… I am sure you’ve been there. What they feel to sit back and decide, is the money question - What do I actually want from my website?

Web strategies and KPIs (key performance indicators) are essential to the success of any web project. I you don’t know what you want, how can you measure the success, or failure?

Back to the onion - it’s enough to make my eyes water!