Using search engines for basic competitive information
Every time you search, Google is trying to sort through billions of web pages in less than a second to deliver THE best page it possibly can. Two elements that it uses to decide who’s is top for a certain phrase are:
- Content on your website
- How other people see your website with links.
So, how do you get to the top for your key phrases? Firstly, you need to make sure your pages say what you do… and secondly you need to assess what incoming links you can get (deserve) and how.
One way to see how other people do this is through competitive research. This little video shows you some simple ways to look at other peoples successful websites.
Reference Links
- Firefox - web browser of choice
- SEO for Firefox - cool plug in for easy viewing of competitive search data
Comment by Garri February 22, 2008 @ 10:52 am
Craig, your posts are like London buses: you wait ages then 2 coming along at the same time
Anyway, I can’t hear the audio in that video, way too low.
Comment by Craig Killick February 22, 2008 @ 10:55 am
Yes I know, sorry. I should stagger them… I have sussed the audio on the next video after buying a desktop mic… should be better.
I’ll try not to leave it two weeks before I post.