Great article here by Chris Anderson (Author of The Long Tail): Free! Why $0.00 Is the Future of Business.

It’s a hard philosophy to sell to a client, but if you can life your head above what will happen in the next 2, 4 even 6 months, you may begin to see the longer term value, and, the sustainability of the model.

The Google Effect! When is the last time you paid them to perform a search? $1.21 Billions later…