I love writing. I’m no J.K. Rowling, but I do like to tap away at the keyboard and ‘create’. I also believe in the power of words to help change the way people may think about a subject, or even a product. It’s part of my job I guess, trying to persuade people. That takes focus.

In the same way, I like to read a lot and once in a while I find a book that persuades me to change my thinking. That’s why I am pleased that I made a great discovery in the book Can I Change Your Mind? by Lindsay Camp.

If you write anything, I would highly recommend this book. It may start changing the results you get from that Ad, that e-mail to your colleague, or even that job interview.