I may have mentioned before that I have a villa in Pervolia, Cyprus.

As part of my web strategy, I have created a content-rich website with advice on things to do and lots of local information. That’s stage one. That could be enough - it’s optimized.

I have focussed my content on one small village rather than the country and I have added in the largest local town of Larnaca as part of the overall strategy, although I would be naive to think I could attack that market as well.

I have focussed on one smaller market with a view to dominating a niche.

So, as the next steps I have:

• Created a Squidoo page.
• More recently created a Facebook group. This requires log-in, perhaps I should have created a Facebook Page?
• I have engaged locally to create a community website.

I have created the web offering with a real intention of offering value for everyone, especially the village where my villa is. I’m not looking to make money out of that in itself, but what this approach will allow me, if I can deliver my intention of filling rental weeks, is additional local leverage.

I will take the Google approach - let’s work out how to monetize it later.