Interesting interview here by Manish Pandey at SEOMegaCorp with Jeff Quipp.

Just as SEO has hit the streets - more and more people seem to be in the ‘know’ - the focus has moved back to a more generalized marketing approach, which is where it should be.

As the search market becomes more mature (and more saturated) it’s gonna get harder unless you take a longer-term approach. Look at e-commerce: Now the high street big boys have woken up, they are beginning to dominate the middle ground; and that’s on top of Amazon.

Unfortunately, too many people I speak to at the moment are looking for quick fix in terms of what they want from their web results - especially the harder B2B service market.

No pain no gain - it’s effort versus reward. It’s like going on a diet. You can quick fix in the short-term but the only way for long term success is to change your whole approach to food and excercise.