I need to take a bit of my own advice here, because time and time again this bits me on the arse.

There’s no money in being generous in business, dare I say there is no need to even be too ‘nice’. And, it’s not just about money, it’s about self-worth, self-perception and resentment. So, what’s prompted this?

I do far too many web freebies, for instance. Mainly, because I am looking to build up links to my own website and from that point of view, it works. And, I don;t really mind doing them. But, sometimes, when money is not involved, people don’t seem to take things so seriously in terms of your time and effort.

The last two weeks have seen me field queries on why a free £15k CMS solution won’t do EXACTLY what someone wants. I have had to redesign a built website, despite it being approved and… this one does get me… a client in a creative meeting took an idea of ours somewhere else to get it produce cheaper - we made nothing.

Via Twitter, Oliver suggested I should start wearing a t-shirt from now on with the slogan… “Everything I say is ©”

Right, rant over. And perhaps the days of me being so generous?