It took us eight years to land a client once, but the contract we took on was worth the wait. The thing is, when you don’t do retail sales and are in B2B, chances are the sale takes a little longer than a quick in and out. A level or proving yourself also come into the equation, rather than being based purely on price.

That’s what I love about the whole idea of permission marketing and digital delivery such as websites, Blogs and e-mail marketing.

Seth Godin, Author of the original book on the subject, covers it again briefly on his Blog today.

It’s a much more laid back way of marketing and is proven (for me at least) to generate pipeline through relevant attention, rather than the badgering approach which annoys me more and more each day.