I’ve just started using a piece of software called Coda for my web edits - I highly recommend it.

It’s ease-of-use has given me the impetus to edit my web pages on a more regular basis and as a result I’ve seen some nice uplifts in traffic.

Just by revisiting some of the words on the page and making some very small changes, I have managed to refine my text to be a little more specific and more relevant for a search and I have seen a rise of 25% more unique visitors this month.

A website isn’t a brochure and as such it should be tweaked occasionally, especially if you have the added intelligence of up-to-date keyword research.

Get tweaking now!