Climate change is an emotive subject and one that I don’t really have a strong opinion. In my head, it would be nice to cut down on our reliance of things that churn out gases and will one day run out, especially when there are so many ways to make energy naturally.

But, I also know I won’t change my habits drastically enough to make a difference. Mainly because the motivation for me isn’t strong enough. For instance, if fuel prices rise, less cars are on the roads. I kind of like that, but perhaps it’s because I don’t do too many miles a year so it’s not hitting me (personally) hard enough.

But, if you can combine the two messages at the same time, perhaps you end up with quite a strong sales proposition. A bit like Al Gore’s latest speech.

“When you connect the dots, it turns out that the real solutions to the climate crisis are the very same measures needed to renew our economy and escape the trap of ever-rising energy prices.”

People are selfish and they will make decisions that seem right for them - not for you selling to them. If you can become greener and save money, then surely it’s a no brainer? Good for your pocket and good for your soul.

So, if you can address the selfish motivations of your customer, you may be quids in. Why not explore why people want or need your product or service?