Comments on: Marketing civic pride http://www.craigkillick.co.uk/2008/08/13/marketing-civic-pride/ Small Business Marketing and Entrepreneurial Spirit in the UK Tue, 06 Jan 2009 06:27:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Becky http://www.craigkillick.co.uk/2008/08/13/marketing-civic-pride/comment-page-1/#comment-125 Becky Wed, 27 Aug 2008 08:27:28 +0000 http://blog.craigkillick.co.uk/2008/08/13/marketing-civic-pride/#comment-125 I definitely agree that people should have pride in their town- love it for the good bits, encourage improvement for the bad bits. With Portsmouth, people can (somewhat narrow-mindedly) overlook the significant heritage as well as hype surrounding sporting success, redevelopment and general business opportunities, as they focus on the negative. The same goes for Croydon- http://www.thisiscroydontoday.co.uk/palacelatest/Love-campaign-launched-promote-vibrant-town/article-246821-detail/article.html If a town is considered to have 'less heritage' then it's worth remembering history is always in the making! http://www.glow-marketing.com/blog.html I definitely agree that people should have pride in their town- love it for the good bits, encourage improvement for the bad bits. With Portsmouth, people can (somewhat narrow-mindedly) overlook the significant heritage as well as hype surrounding sporting success, redevelopment and general business opportunities, as they focus on the negative. The same goes for Croydon-
http://www.thisiscroydontoday.co.uk/palacelatest/Love-campaign-launched-promote-vibrant-town/article-246821-detail/article.html

If a town is considered to have ‘less heritage’ then it’s worth remembering history is always in the making!

http://www.glow-marketing.com/blog.html

]]> By: Debbie Greene http://www.craigkillick.co.uk/2008/08/13/marketing-civic-pride/comment-page-1/#comment-126 Debbie Greene Thu, 14 Aug 2008 07:56:02 +0000 http://blog.craigkillick.co.uk/2008/08/13/marketing-civic-pride/#comment-126 chippy Scousers, pie-eating woollybacks, topless Geordies, mad-for-it Mancs. Why do you think I moved down south! chippy Scousers, pie-eating woollybacks, topless Geordies, mad-for-it Mancs. Why do you think I moved down south!

]]> By: Craig Killick http://www.craigkillick.co.uk/2008/08/13/marketing-civic-pride/comment-page-1/#comment-128 Craig Killick Thu, 14 Aug 2008 06:57:36 +0000 http://blog.craigkillick.co.uk/2008/08/13/marketing-civic-pride/#comment-128 I get what you mean. I was talking mainly about image and marketing... regeneration can not be sustained without the market after all. Perhaps, and Manchester is a good example, there has been a real overstretch in terms of what is realistic and perhaps some places become too aspirational, hence investors currently losing thousands on flats and apartments in these city centres. Towns and cities at all levels need to make sure their story is 'real'. As an afterthought I just read a great book by Stuart Maconie - Pies and Predujice - in search of the north.... http://tinyurl.com/6rs7gz I get what you mean. I was talking mainly about image and marketing… regeneration can not be sustained without the market after all.

Perhaps, and Manchester is a good example, there has been a real overstretch in terms of what is realistic and perhaps some places become too aspirational, hence investors currently losing thousands on flats and apartments in these city centres. Towns and cities at all levels need to make sure their story is ‘real’.

As an afterthought I just read a great book by Stuart Maconie - Pies and Predujice - in search of the north…. http://tinyurl.com/6rs7gz

]]> By: Debbie Greene http://www.craigkillick.co.uk/2008/08/13/marketing-civic-pride/comment-page-1/#comment-127 Debbie Greene Thu, 14 Aug 2008 06:47:55 +0000 http://blog.craigkillick.co.uk/2008/08/13/marketing-civic-pride/#comment-127 As far as Manchester goes yes a lot has changed over the last 20 odd years but I think you'll find it was the IRA bomb that was the catalyst behind the regeneration of Manchester. Before then it was a place that people worked and then went back to the suburbs. After the redevelopment more people moved back into the city to live and it became their city again. The big names moved into the centre (Selfridges, Harvey Nicols etc). Basingtoke doesn't need a bomb, it needs a bombshell like the passionate woman you met yesterday! As far as Manchester goes yes a lot has changed over the last 20 odd years but I think you’ll find it was the IRA bomb that was the catalyst behind the regeneration of Manchester. Before then it was a place that people worked and then went back to the suburbs.

After the redevelopment more people moved back into the city to live and it became their city again. The big names moved into the centre (Selfridges, Harvey Nicols etc).

Basingtoke doesn’t need a bomb, it needs a bombshell like the passionate woman you met yesterday!

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