The problem with free stuff

by Craig Killick on September 5, 2008

in marketing

The problem with free stuff is that people take it for granted. No emotional buy-in because no money has changed hands. I used to love the idea of giving stuff away - including a free e-book about SEO.

I have realised the error of my ways. I need to charge and I need to put prices up. I have already started doing this, and the messages continue to keep hitting me in the head to remind me.

The web is awash with free stuff, I know,  but it is usually backed up by advertising. I guess I got carried away with macro idea back in 2005 and tried to implement it on a micro scale.

That said, in terms of building foundations, free can work. I have just had the 1,000 download of my book, for instance. I have managed to get profile.

The next step of course is to capitalise rather than continue the cycle.

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