I posted an article today about the changing nature of words. I was then confronted by the news home page on the BBC. Man, it’s looking grim this week.
But. Here’s a thought. What if you marketed to the fears? What of you sold the reason why someone MUST have what you are selling if they are to… survive the financial turmoil, weather the credit crunch, etc.?
Recessions are cyclical. This won’t be the last, and yes, it may be time to sit tight and hang on. But, there are opportunities. With a bit of jiggery pockery on your sales message, you could turn it to your advantage.
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