Many marketers and Search Engine Optimisation (SEO) geeks work hard to get a website found for certain search phrases. It’s a necessary investment if you want to get in the game.

But, Google don’t owe you anything. Their focus should be on delivering the user a great result, not in creating an algorithm that suits the marketer.

It’s a moan I hear a lot. But, what would happen to your business model tomorrow if Google dissappeared?

If you are creating a business that relies on the way another business works, then I would suggest that you have a business model that may not sustain itself for very long.