The Ryvita Principle

Ryvita crispbread

They aren’t the only brand to have done this but they epitomise the approach to diversifying a product to create more opportunity.

When I was growing up and going shopping with my mum, there was one Ryvita option. A crispbread.

In recent years, they have added multiple flavours and repackaged the offering, even creating snacks but ultimately, they are all still the same Ryvita product.

So, my question would be. Can you take what you have and repackage it in a similar way? I truly believe that it doesn’t matter if are a consumer brand, or in the most boring of B2B markets, there will always be opportunities that aren’t being maximised, and, if you can spot them you could not only attract a new and different audience, but you could also create amazing cross-selling opportunities.

Ryvita options