http://blog.craigkillick.co.uk Web Marketing Thu, 08 May 2008 04:33:34 +0000 http://backend.userland.com/rss092 en I am currently in Cyprus at the villa and while discussing how I go about selling rental weeks through my website with my mother-in-law, we got to talking about deal making information and why it is important to optimize accordingly. Imagine that moment, when a person (or a couple) is looking ... http://blog.craigkillick.co.uk/2008/05/08/deal-making-websites/ I have been thinking a lot recently about vertical markets and niche marketing and get the feeling I have not been niche enough. More and more, the websites I am seeing success with are the ones with complete focus. It's almost as if I have been saying this is the way ... http://blog.craigkillick.co.uk/2008/05/05/more-about-focus-and-niche/ Client expectations are a funny thing when it comes to creating a new website. I remember a client once who wanted a website completed on 1st January so she could start taking telephone bookings the next day - we never actually finished that one after that comment. I tend to be ... http://blog.craigkillick.co.uk/2008/04/29/how-long-does-it-take-a-new-website-to-get-traffic/ Interesting interview here by Manish Pandey at SEOMegaCorp with Jeff Quipp. Just as SEO has hit the streets - more and more people seem to be in the 'know' - the focus has moved back to a more generalized marketing approach, which is where it should be. As the search market becomes ... http://blog.craigkillick.co.uk/2008/04/26/seo-strategy-advice/ If you think about it, the rules of marketing have changed immensely with the web. As a business, no longer can you tell people how great you are without backing it up. People can review you (like I just did to a hotel I visited last week). Which is why social ... http://blog.craigkillick.co.uk/2008/04/24/peer-to-peer-marketing/ They just need a quality search portal and you can imagine that Facebook may become the crucial first point of entry for many people on the web. I just logged on and started chatting with a pal... http://blog.craigkillick.co.uk/2008/04/23/facebook-add-chat-just-need-search-now/ I've just written an article on The Escape website - How to appeal to vertical and niche markets online. While I was writing it I was reminded of a small piece on website I did about four years ago - since long forgotten - about niche marketing a holiday home. I believe ... http://blog.craigkillick.co.uk/2008/04/23/niche-marketing/ Haven't read this Viral marketing document yet from Facebook but if you are using facebook pages, you may well be interested in the Facebook Pages Insider Guide to Viral Marketing. http://blog.craigkillick.co.uk/2008/04/21/viral-marketing-with-facebook-pages/ Your meta title and meta description are quite important aspects of your web page and can help you make better web pages. A specific Title tag and Description tag for each important web page is essential. Not only for optimization, but also for what displays in the search results. Your Title ... http://blog.craigkillick.co.uk/2008/04/09/making-your-meta-tags-work-harder-in-search-engines/ So, I had a few people moaning about how they won't read my book online, so Mark gave me the heads up on Lulu. You can now buy the seo book as a proper paperback directly online for just £9.99 Lulu is a great website. Upload your print-ready PDF, chose a format ... http://blog.craigkillick.co.uk/2008/04/08/publishing-a-book-on-the-web/